How to Grow your Business Online

Growing your business online can be difficult at first – but there are many tools and techniques you can use to assist with this ongoing task. Investing time and effort into your website and social media pages could really help to grow your online presence.
How to Grow your Business Online

Growing your business online can be difficult at first – but there are many tools and techniques you can use to assist with this ongoing task. Investing time and effort into your website and social media pages could really help to grow your online presence. In this blog post you can find out about ways you can grow your business online, even if you have a small budget.

As internet use has rapidly grown over the years, making it a priority to have a strong online presence to keep up with competition could be a wise decision. Other priorities include having a strong website and even blog posts to attract customers and keep them interested. Keeping on top of what your main competitors are doing and replicating their techniques could also help you succeed.

How can social media help a business grow?

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Social media is often crucial for growing your business online as it gives potential customers an insight into your products and offering, making them more likely to use your services. As well as this, many businesses will see an increase in traffic and sales from stepping up their social media use. However, make sure that your target audience is using social media, otherwise you could be focusing on a platform that won’t benefit your business.

Firstly, it is a good idea to set up a business social media account to give your customers updates of new products, events, company news or even jobs. Make sure you are regularly checking your social media accounts for any queries or feedback from your customers, as people are more likely to find a communicative business more trustworthy.

Remember that social media works two ways, you can communicate with your customers and they can communicate back with you – it is often insightful to hear about their experiences with your product or service. As well as this, by creating regular and visually exciting content, your customers are more likely to remember that you’re there.

SEO for business

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Making sure your business is getting both website views and positive reviews online can encourage new customers and thus grow your online presence – however that is not the only benefit. Search Engine Optimisation (SEO) is one technique for growing your business online.

SEO is the practice of improving your websites ranking on search engines such as Google and Bing, making it rank higher and more frequently could attract more customers. By improving your sites search engine optimisation you can put your company’s website and services in front of the right audience. Want to find out even more about SEO? You can read one of our guides to SEO here.

Top tips to grow your business online:

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  • Create an exciting, engaging website to keep customers interested.
  • Keep an eye on your competitor websites.
  • Regularly post updates - this can include news, events and product launches.
  • Write a blog - this allows your customers to find out about more than just what you sell.
  • Use SEO to reach more people online.

If you want to find out even more, you can read even more about how to use social media for business here.

How can Esme help?

Here at Esme Loans, we offer unsecured business loans from £10,000* to £250,000 that can be repaid over a 1 to 5 year period. For more information on our business loans and how to apply, click here.

* From £25,500 for Sole Traders