Join the Esme team as we look at how to create a Facebook business page, as well as the benefits of having one and what it can do for your business.
Facebook has an enormous 1.7 billion users, which means having a business profile allows you to tap into that pool and expand your customer reach. What’s better, is that Facebook is completely free for businesses, which means it could be your cheapest and most effective marketing tool. There are also a number of other benefits to creating a Facebook business profile, including:
Facebook business pages rank on Google. Therefore, having a Facebook business page gives customers another way of finding your business.
You can link your business website to your Facebook page, so if a user lands on your Facebook page, they can go straight to your company’s website.
Facebook is great for keeping people who like or follow your profile updated by posting special offers or news that you may not post regularly on your website.
Facebook can provide a way for your customers to get in touch if they have any questions, or issues with a product or service.
Having a Facebook business page gives you the opportunity to directly see the people who are interested in your business, which could help re-define your target audience and market your business appropriately.
Facebook ads allows you to target a specific group of people who may fit into your target audience. This is particularly useful for special offers or campaigns that are only relevant to a specific group of people, like parents or people living in London. You can find out more about Facebook ads here.
The only way you can create a Facebook business page is by linking your existing or personal account to the new page you want to create. If you do not have an account, you can sign up here and then follow the step below to create your Facebook business profile.
Firstly, head over to www.facebook.com/business and click on the arrow in the top right hand corner, followed by create a page.
Once you have clicked on create a page you will be taken to a page that gives you the option to create a business/ brand page or a community/ public figure page. Click on the get started button under the Business or Brand heading. Facebook will then ask you to sign into your personal or existing account.
Once you’ve logged in, Facebook will ask you a series of questions, such as your page name and category (this is what will appear on your Facebook business page once completed). Then you’ll be asked to upload a profile picture and cover photo for your new business page – it’s a good idea to choose an image that relates to your business (although this can be changed later on).
Once you’ve uploaded you profile picture and cover photo, you will be taken to your new business profile page. From here, you should edit your business description so that Facebook and its users can see exactly what your business does. Select the small three dots next to the like, follow and share buttons. Once the menu drops down, select edit page info.
Now you can enter all relevant business information such as descriptions, categories (the industry your business is in), location, operating hours and contact information.
If you’d like to change your business name on Facebook, click on About, which you’ll find within the options under your profile picture on the right hand side. Once clicked on, you’ll also be able to create a page username. This will condense the page’s URL and make it easier for customers and search engines to find your profile.
Your new Facebook business account should be set up and ready for you to start posting and sharing content. When you first set up your business page, Facebook will provide a few handy tips that can guide you through the set-up of your page, including how to share your page with other Facebook users. These handy tips will be in a blue box like the image below. Once you click the exit button, they will not appear again.
Visit the Facebook website to for more help on how to post and share.;