Find out how business and personal finance differs as we explain the difference between a personal loan and business loan and whether you can use a personal loan for business purposes
Business names have the power to entice customers in, or discourage them from using a service or product. Therefore, it’s important to choose a catchy name that maximizes the potential of your business and leaves a positive, but lasting impression on your customers.
Business finance may be required by a business at a number of stages throughout the businesses journey, from starting out, to expansion. Managing your business’ finances may be necessary if you’re wanting your business to succeed and continue to expand.
According to Adaptive Marketing, 97% of consumers search for local businesses online. This hugely highlights the importance for businesses to have an online presence, as well as an engaging, well-functioning website that encourages visitors to trust and understand your brand.
There are a number of benefits to expanding your business, but it can often require large amounts of business finance in order to support the growth, and for your business to achieve overall success.
If your business has a website or you’re looking to get more customers online, SEO should be a priority. The higher you rank in a search engine for keywords related to your business, the more likely you are to get traffic to your site, which may mean more conversions for your business.
There are many different ways businesses can secure finance outside paying a visit to your bank manager. By doing your research before you need to secure finance, you’ll be better prepared when it comes to making the application.
Businesses have to be aware of the many laws and legislation that protect both themselves and their customers. These help to create a fair and stable atmosphere for consumers and businesses to trade in.
If your employees aren’t happy then they’re unlikely to be productive - which is ultimately bad news for your business. Creating a better work environment isn’t difficult and can be achieved even if you don’t own the space you work in.
It’s safe to say there’s a lot of opportunity within the retail sector but there’s also a lot of competition. So if you’ve already set up shop and are looking for ways to stand out from the crowd, here are some tips on how to succeed in retail.
Social media has rapidly grown into a platform that has been utilised by millions of businesses worldwide. There are a number of reasons why small and large businesses choose to use social media as part of their marketing, sales and customer service strategy.
Choosing the right social media platform for your business can be a difficult decision for many business owners. Our social media guide can help you exploit the opportunities social media can offer you and ultimately drive your business toward success.
Good communication filters into customer service, how you handle and process problems, and is one way you can go the extra mile. It doesn’t require massive overhaul either but can be something you easily introduce day by day.
Employment rates are measured closely as an indicator of the health and state of the economy. While high unemployment rates are certainly not a good sign, they don’t necessarily suggest that your small business will struggle.
The off season can be a daunting prospect but seasonal businesses provide a lot of opportunity especially when the highs and lows are well planned and managed.
If you open a business, you’re going to have competition; it comes with the territory. In this blog we’ll talk you through the different types of competition and how you can use it to your advantage.
Corporation tax is paid by all businesses big and small on any profits they make. Find out what corporation tax is, how it affects businesses and how to pay it.
Everyone in manufacturing is talking about artificial intelligence (AI). The (arguably) hottest technology trend might feel like one that only applies to the big boys, but manufacturing SMEs have just as much to gain.
Join the Esme team as we run through both the pros and cons of business loans and business credit cards, so you can choose the right business finance option that works for you and your business.
Join the Esme team to find out how a business loan could help your construction and building business. We’ll also explain what a business loan is and how you can apply for one with Esme, even if you’re a sole trader.
Join the Esme team as we share our top four tips on how to overcome staff shortage to ensure that your business and its customers won’t feel the effects of a smaller workforce.
Join the Esme team as we explain what a cyber-attack is, how one could affect your business and share our top three tips on how to reduce the risk of becoming the victim of a cyber-attack
AI is a technology that is being used more and more in many parts of our daily lives, but there’s some confusion about what it really is. Join the Esme team as we explore the different parts of AI, and how they can be used to help your business succeed.
Running a business is full of challenges and scaling can be one of the biggest. Join the Esme team as we look at the top 5 things you should know for successfully scaling your business
Running a seasonal business can present itself with number of cash-flow related hurdles, compared to running an ‘all-year round’ business. It requires a certain level of organization, preparation and financial planning to ensure your seasonal business can thrive.
Since the introduction of the Northern Powerhouse, both national and international companies have begun to migrate or expand their businesses into the north to benefit from what these cities can offer.
Taking active steps toward making your business more eco-friendly and changing habits within your work force can not only reduce its impact on the environment, but it can also save your business money.
Join the Esme team as we find out what interest rate and common terms associated with it actually means, including APR, fixed, variable and representative APR. We’ll also look at how interest rates relate to and affect businesses of all sizes.
Join the Esme team as we answer the most common business loan related questions asked by you – including what a business loan is, how repayments really work and how long it can take to get approved for a business loan.
Press coverage can be a great way of increasing awareness of your product or brand. Key to gaining press coverage is having a good release. Here we explain how to write and structure your press releases.
David Burns founder of Notion PR looks at the difference between paid, earned and owned media.
You’re not a startup anymore, you’re a scaleup – a growing, dynamic SME that’s helping to power the UK economy. We’ve talked to the experts, from trade bodies to community support hubs to tech firms who have made it, about how you grow well and find the right support to become a forward-thinking, resilient SME.
Consumer trends are constantly changing, whether it’s societies’ relationship with technology or growing concerns with the environment – so it’s beneficial for companies to consider and identify these consumer trends as they could influence a business and its future.
Thinking of a good business idea that can flourish in a growing market can be challenging. Here at Esme, we’ve been very busy reviewing market data, growth predictions and Google Trends to find the four best new-age business ideas for 2019, from vegan food to craft gin.
Facebook has an enormous 1.7 billion users, which means having a business profile allows you to tap into that pool and expand your customer reach. What’s better, is that Facebook is completely free for businesses.
Advice from business owners who have been there and done that is pretty much priceless. That’s why we’ve teamed up with three successful business owners to tap into their recruitment knowledge and ultimately find out how to hire the right staff.
It’s always worth looking at each area of your business and see what resources are available that could improve certain aspects of your business or make them more efficient. There are hundreds of free online tools and apps available that can help with all aspects of running a business, from expenses and accounting to project management and marketing.
Technology has evolved into an integral part of society, affecting how businesses operate and their services. With technologies such as AR and VR you can give your customers a unique experience that could set you apart from direct competitors.
In order to create a global expansion plan for a business, it’s crucial for owners to consider all aspects of their business and their market to maximise the chances of international success.
In order to live comfortably after retirement, you’ll need a pot of cash, also known as a pension. A pension, more specifically a workplace pension, allows people to save for their retirement with support from the state and their employer.
Workplace culture has the power to either strengthen or undermine your business’ objectives. A positive workplace culture aims to keep employees happy and motivated, as well as attract prospective talent.
Starting a business can bring a lot of challenges, so advice from entrepreneurs who have been in that position is priceless and could get you on the road to success much quicker.
A commercial loan is a convenient and effective way for a business to obtain finance. The easiness of getting a commercial loan, depends on the type of loan, lender and financial health of your business.
Business planning is vital to start and grow a business. Writing a business plan is a crucial first step, it will force you to think and scrutinise how best you can operate your business and maximise profit.
To ensure you’re applying for a loan in a responsible and secure fashion, it’s crucial to have a clear understanding of a loan application process and all the requirements that must be fulfilled in order for loans to be made and repaid.
A downturn in your business could strike at any moment and preparing your business for a rocky period can give it the best chance of success. This is where a business continuity plan comes in.
If you’re looking to grow your business, one popular strategy is business diversification. This involves broadening your business's opportunities by entering new markets or offering new services to attract new customers.
Whether you’re diversifying or looking to offer a new product, growing your business can help increase profit and improve your success. If you’re considering growing your business, the first step is to prepare your business.
Understanding who your business is competing with can help you prepare and identify gaps in the market to grow your business. A lack of competitor research could do the exact opposite.
It’s not uncommon for businesses to require large sources of capital in order for them to progress and grow, whether that be to finance expansions, cover day-to-day running costs, acquire stock, hire new staff or buy new equipment.
One of the leading social channels for businesses today is LinkedIn. Since launching in 2003, it’s grown into the world’s leading media platform for professional networking, with over 500 million users.
Investing in your business with a loan can provide a number of opportunities, whether you are looking to expand your business or hire experienced staff. Preparing your business beforehand could increase your chances of getting approved.
Running a successful business comes with a number of obligations and maintaining good business credit should be a priority. Good credit can say a lot about your business’ ability to manage its finances and increase your chance of securing finance.
There are a range of business loan options available so it's highly important to ensure you're choosing a loan that matches your business's needs and meets your objectives.
It’s key to have a complete understanding of today’s market, knowing which trends, products and sectors are driving the most consumer interest and generating enormous profits as a result. It allows you to introduce new stock or services to cater ever-changing preferences.
For many SMEs, business expansion is a sign of success and the opportunity to increase profit. However, in practice, it can be an uncertain affair, involving large amounts of money being invested without an immediate guarantee of a return.
Investing in your business is essential to improving its chances of finding success and making profit. This can take many forms, whether it’s buying new equipment, hiring new staff or upscaling to a larger premises.
As money goes out of your business earlier and faster than it comes in, it’s easy to see how your business can fall short of funds while you’re trying to grow.
Digital marketing can be a very effective way to reach potential customers. Using the right web platforms to find your target audience is efficient and cost-effective.
It’s no secret that businesses need capital in order to thrive. That’s where business loans (also known as commercial loans) can provide the boost your business needs to keep growing.
When you own a business, it’s crucial to be streetwise about online security. Read our top tips for detecting online fraud, and learn to identify legitimate lenders.
Join the Esme team as we explain the eligibility requirements that need to be met in order to apply for loans of up to £100,000.
An instant business loan may seem highly attractive. After all, if you need additional capital then surely the quicker it’ll arrive, the better? Here we look into what an instant business loan really means.
Whether you’re a beginner entrepreneur taking your first steps into the big world of business, or an established owner contemplating expansion, it’s vital to have a thorough understanding of your finances. We share top tips on how to keep on top of your income and expenditure.
Having a full understanding of your working capital could be the difference between seeing your business flourish, or slip into the red. Here we explain what working capital is, and how you can use it to measure your business’ financial health.